Services and fees
All amounts are CNY. For new engagements from 1 November 2026 to 28 February 2027; scope and fees are set out in the signed agreement. Third-party usage, subscriptions, hardware, travel, venues and media procurement are separate.
B1AI Brand System Assessment
CNY 28,000/project
2–3 days of assessment
Assess positioning, culture, narrative, content scenarios, information assets and AI comprehensibility.
DeliverablesOne assessment report; one six-dimension scorecard; one interpretation meeting. Preparation and finalisation are scheduled separately.
B2AI Brand Asset Development
CNY 198,000/project
90 days
Turn brand positioning into searchable, understandable and reusable information assets.
DeliverablesDevelopment roadmap; search-scenario and content map; brand library; product-use scenario handbook; brand Q&A handbook; handover training and version rules.
B3Brand Operations Support — Six Months
CNY 298,000/engagement
6 months
Establish operating routines for brand planning, content, information assets, product scenarios, risk and collaboration.
DeliverablesSix operating mechanisms and 20 deliverables; separate monthly process records; two quarterly reviews.
B4Brand Operations Support — Annual
CNY 498,000/year
12 months
Support a full business year with annual planning, priority product launches and team coaching.
Deliverables12 monthly reviews; four quarterly reviews; four coaching sessions; annual review and next-year plan. Launch scope and quantities are agreed per engagement.
B5Annual Brand Advisory
CNY 298,000/year
12 months
Provide brand decision support and major-project review for leadership teams with their own execution capability.
Deliverables12 leadership meetings; review records across seven decision areas; annual brand asset review. Daily execution, content production and account operation are excluded.
B2 includes B1; B3 or B4 includes B1 and B2, without duplicate charges or delivery. A standalone B1 upgraded to B2 or B3 within 90 days receives a 50% assessment-fee credit of CNY 14,000. Choose B3 or B4, not both. On-site days are agreed separately. Daily content production, media buying and account operations are outside the default scope.