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Terra AI Marketing

AI Brand Consulting and Asset Development

Clarify who you are, then put your brand assets to work.

Services and fees

All amounts are CNY. For new engagements from 1 November 2026 to 28 February 2027; scope and fees are set out in the signed agreement. Third-party usage, subscriptions, hardware, travel, venues and media procurement are separate.

B1

AI Brand System Assessment

CNY 28,000/project

2–3 days of assessment

Assess positioning, culture, narrative, content scenarios, information assets and AI comprehensibility.

Deliverables

One assessment report; one six-dimension scorecard; one interpretation meeting. Preparation and finalisation are scheduled separately.

B2

AI Brand Asset Development

CNY 198,000/project

90 days

Turn brand positioning into searchable, understandable and reusable information assets.

Deliverables

Development roadmap; search-scenario and content map; brand library; product-use scenario handbook; brand Q&A handbook; handover training and version rules.

B3

Brand Operations Support — Six Months

CNY 298,000/engagement

6 months

Establish operating routines for brand planning, content, information assets, product scenarios, risk and collaboration.

Deliverables

Six operating mechanisms and 20 deliverables; separate monthly process records; two quarterly reviews.

B4

Brand Operations Support — Annual

CNY 498,000/year

12 months

Support a full business year with annual planning, priority product launches and team coaching.

Deliverables

12 monthly reviews; four quarterly reviews; four coaching sessions; annual review and next-year plan. Launch scope and quantities are agreed per engagement.

B5

Annual Brand Advisory

CNY 298,000/year

12 months

Provide brand decision support and major-project review for leadership teams with their own execution capability.

Deliverables

12 leadership meetings; review records across seven decision areas; annual brand asset review. Daily execution, content production and account operation are excluded.

B2 includes B1; B3 or B4 includes B1 and B2, without duplicate charges or delivery. A standalone B1 upgraded to B2 or B3 within 90 days receives a 50% assessment-fee credit of CNY 14,000. Choose B3 or B4, not both. On-site days are agreed separately. Daily content production, media buying and account operations are outside the default scope.

Payment and engagement terms

Project engagements: 50% at commencement and 50% at acceptance. Annual services are prepaid quarterly; training is paid in full seven business days before class. Existing agreements retain their terms.

Start with your business needs

Confirm the scope, deliverables and acceptance criteria before work begins.

Talk to an advisor